Advertising Management

Advertising Management  

Posted by AlenMiler at Dec. 23, 2014
Advertising Management

Advertising Management by Donald W Jugenheimer
English | December 18, 2014 | ISBN: 0765622602 | ASIN: B00R6BGGCC | 288 Pages | EPUB/MOBI/AZW3/PDF (Converted) | 8 MB

This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course.

Consumer Behavior and Advertising Management  

Posted by tot167 at Aug. 10, 2009
Consumer Behavior and Advertising Management

Matin A. Khan, "Consumer Behavior and Advertising Management"
Netlibrary Inc | 2006 | ISBN: 8122425526 | 374 pages | PDF | 3,9 MB

Organization and Management of IVF Units: A Practical Guide for the Clinician  eBooks & eLearning

Posted by Underaglassmoon at Sept. 2, 2016
Organization and Management of IVF Units: A Practical Guide for the Clinician

Organization and Management of IVF Units: A Practical Guide for the Clinician
Springer | Gynecology | Aug 24 2016 | ISBN-10: 3319293710 | 380 pages | pdf | 10.74 mb

Editors: Fleming, Steven D., Varghese, Alex C. (Eds.)
Brings together the latest information on the organization, management and quality of in-vitro fertilization (IVF) units
Thematic sections cover unit establishment and organization, total quality management, the relationship of IVF units and society at large, and advertising and marketing
A key resource for clinic directors, unit managers, embryologists, quality experts, and students of reproductive medicine and clinical embryology

Programmatic Advertising  

Posted by Underaglassmoon at Dec. 8, 2015
Programmatic Advertising

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time
Springer | Business & Management | December 28, 2015 | ISBN-10: 3319250213 | 279 pages | pdf | 6.38 mb

by Oliver Busch (Editor)
One of the first detailed books on the trending topic of digital marketing ​
Offers implementation oriented guidance for advertisers, media sales and media consultants
Provides a comprehensive understanding for the advertising eco-system as a whole
Contributions from well-known internet thought-leaders and experts of digital economy
Vertical Cooperative Advertising in Supply Chain Management: A Game-Theoretic Analysis

Vertical Cooperative Advertising in Supply Chain Management: A Game-Theoretic Analysis by Gerhard Aust
English | 2014 | ISBN: 3319116258 | 149 pages | PDF | 3,8 MB
Advertising and Violence: Concepts and Perspectives (Routledge Advances in Management and Business Studies)

Advertising and Violence: Concepts and Perspectives (Routledge Advances in Management and Business Studies) by Nora J. Rifon
English | October 2, 2014 | ISBN: 0765642697, 0765642689 | 320 Pages | EPUB/MOBI/AZW3/PDF (Converted) | 14 MB

Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage.
Advertising Promotion and Other Aspects of Integrated Marketing Communications, 8 edition (repost)

Terence A. Shimp, "Advertising Promotion and Other Aspects of Integrated Marketing Communications, 8 edition"
English | 2008 | ISBN: 0324593600 | 688 pages | PDF | 19,1 MB

The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21).
Optionetics - DVD 6 Money management, Trading styles and wrap up

Optionetics - DVD 6 Money management, Trading styles and wrap up
Language: English | MP3@120 | Xvid | 640x480 | 123 min | 490 MB

Optionetics had taken a controlling interest in our client HUBB Financial and had a requirement for the management of their lead generation advertising. Based in San Fransico, it took a while for them to see the value that Studio CPM could add.
They initially opted for a much larger organization in the belief that size really does matter. What they had overlooked of course, was experience and good old fashioned personal service. Rather than have a junior working on their account they had our very own Director, Wendy Chesterfield, a seasoned media professional, to plan and implement media strategies.
Informationssicherheits-Management: Leitfaden für Praktiker und Begleitbuch zur CISM-Zertifizierung

Christoph Wegener, Thomas Milde, Wilhelm Dolle, "Informationssicherheits-Management: Leitfaden für Praktiker und Begleitbuch zur CISM-Zertifizierung (Xpert.press)"
2017 | ISBN: 3662491664 | German | 211 pages | PDF | 5 MB
Realising the 'Triple Dividend of Resilience': A New Business Case for Disaster Risk Management

Realising the 'Triple Dividend of Resilience': A New Business Case for Disaster Risk Management
Springer | Economics | December 29, 2016 | ISBN-10: 3319406930 | 176 pages | pdf | 3.23 mb

Editors: Surminski, Swenja, Tanner, Thomas (Eds.)
Brings together different disciplines, and offers assessment from a variety of angles and at various scales, supported by a set of country case studies to provide empirical examples, and identify knowledge gaps
Extends the resilience dividend concept by specifically focussing on those aspects that are generally not accounted for and not considered when making investment decisions
Written by leading academics, but for a broader audience, focusing on advice and guidance for decision-makers, while venturing into a new research territory