Simon Ramo, Ronald Sugar, "Strategic Business Forecasting: A Structured Approach to Shaping the Future of Your Business"
2009 | ISBN: 0071621261 | 228 pages | PDF | 1 MB
What's Your Next Big Move?
At the turn of the century, Western Union passed on the chance to dominate the telephone industry. Later, General Electric concluded that a new invention called television was doomed to fail. And very recently, decision makers at the highest level were taken off-guard when the global economy dropped from under their feet–and took their companies with it.