Digital Television Strategies: Business Challenges and Opportunities by Alan Griffiths
Palgrave Macmillan | January 18, 2003 | English | ISBN: 0333992954 | 196 pages | PDF | 10 MB
In Britain, America, and many other countries, television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television, and answers many essential questions about the future of this fickle industry.