A new product, a new service, a new company, a new division, a new anything–where there's a will, here's the way, with Kawasaki's essential steps to launching one's dreams.
Kawasaki's viewpoint is not one shared by the majority of venture capitalists. Kawasaki sees the best candidates for a successful start-up are young engineers with no business experience.
Venture capitalist and entrepreneur Guy Kawasaki, the author of the bestselling The Art of the Start, has compiled his best wit, wisdom, and contrarian opinions to show listeners how to ignore fads and foolishness while sticking to commonsense practices.
The Book "The Art of the Start" was the textbook for my senior bioengineering/entrepreneurship class. This is a video presentation of the same concise, powerful, and well-communicated material. When you get pregnant, you read What to Expect When you’re Expecting. When you get laid off, you read What Color is Your Parachute?. When you get entrepreneurial, you read The Art of the Start.