Insanely Simple: The Obsession That Drives Apple's Success (Audiobook) By Ken Segall
English | 2012 | ISBN: 1591844835 | MP3 | 100 MB
To Steve Jobs, Simplicity was a religion. It was also a weapon.
Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011.