Six Sigma for Marketing Processes: An Overview for Marketing Executives, Leaders, and Managers by Lynne Hambleton
Prentice Hall; 1 edition | February 27, 2006 | English | ISBN: 013199008X | 304 pages | CHM | 4 MB
Nearly half of the top one hundred Fortune 500 companies use Six Sigma methodology in some part of their business. These companies have been among the top one hundred for five or more years and consistently report higher revenue and significantly higher profits than competitors. This underscores the impact on the cost side. Now the focus moves to revenue growth.