William A. Sherden, "Best Laid Plans: The Tyranny of Unintended Consequences and How to Avoid Them"
Pr a e.g,er | 2011 | ISBN: 0313385319 | 208 pages | PDF | 1,4 MB
Marketing methods intended to increase customer retention that drive clients to competitors. Efforts to prevent riots that cause them to happen. Countries that acquire weapons to increase their security but actually heighten their risk. Unintended consequences often occur, but there are ways to prevent them—if you understand the social mechanisms at play.