Dear Friend, If you want to double (even triple) the money you make from your sales letters… while cutting your writing time in half and eliminating all the stress, frustration, and overwhelm you feel writing copy now, then this letter will show you how.
Written and directed by her son, Jacob Bernstein, Everything Is Copy – Nora Ephron: Scripted & Unscripted tracks Nora Ephron’s rise from the mailroom of Newsweek to a notable stint reporting for the New York Post, where she caught the eye of influential editors like Harold Hayes, Clay Felker and Helen Gurley Brown. Marked by biting honesty and intelligent humor, her incisive writing soon began appearing regularly in Esquire, New York Magazine, the New York Times and Cosmopolitan, winning devoted fans and foes alike. No one – including her parents, her former bosses, or, most famously, her spouses – was safe in her work.
With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of "Web Copy That Sells" gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to: use psychological tactics that compel Web surfers to buy; create effective, highly-targeted Facebook ads; test copy to maximize response; write online marketing video scripts that sell; craft compelling copy for interactive advertising banners; produce high-converting video sales letters; and more.