Integrated Advertising

Advertising Age Handbook Of Advertising (repost)  eBooks & eLearning

Posted by interes at Dec. 10, 2013
Advertising Age Handbook Of Advertising (repost)

Herschell Gordon Lewis, "Advertising Age Handbook Of Advertising"
English | 1999 | ISBN: 0844236705 | 240 pages | epub | 2,2 MB

From Advertising Age, Crain's international newspaper of marketing and the most authoritative publication in the advertising industry, comes this comprehensive guide to planning, designing, and implementing a successful advertising campaign.

Advertising Age Handbook Of Advertising  eBooks & eLearning

Posted by tot167 at Jan. 2, 2012
Advertising Age Handbook Of Advertising

Herschell Gordon Lewis, "Advertising Age Handbook Of Advertising"
M cGra w-H ill | 1999 | ISBN: 0844236705 | 240 pages | epub | 2,2 MB

Contemporary Advertising Loose Leaf  eBooks & eLearning

Posted by AlenMiler at Aug. 28, 2016
Contemporary Advertising Loose Leaf

Contemporary Advertising Loose Leaf by William F. Arens
English | 1 Apr. 2016 | ISBN: 1259548155 | 747 Pages | PDF (True) | 37.71 MB

Contemporary Advertising, 13e, is one of the best-selling advertising texts in this field. Known as the coffee table book for Advertising, it is known for its current examples, the author s ability to pull from real-world experiences, and the clear writing style.
Effectiveness of Online Marketing Campaigns: An Investigation into Online Multichannel and Search Engine Advertising (Repost)

Effectiveness of Online Marketing Campaigns: An Investigation into Online Multichannel and Search Engine Advertising By Sebastian Klapdor
2013 | 145 Pages | ISBN: 3658017317 | PDF | 2 MB

Advertising by Design: Generating and Designing Creative Ideas Across Media  eBooks & eLearning

Posted by tarantoga at April 15, 2016
Advertising by Design: Generating and Designing Creative Ideas Across Media

Robin Landa, "Advertising by Design: Generating and Designing Creative Ideas Across Media, 2nd Edition"
ISBN: 0470362685 | 2010 | EPUB | 288 pages | 19 MB

Principles of Advertising: A Global Perspective, Second Edition  eBooks & eLearning

Posted by nebulae at Jan. 17, 2016
Principles of Advertising: A Global Perspective, Second Edition

Monle Lee and Carla Johnson, "Principles of Advertising: A Global Perspective, Second Edition"
English | ISBN: 0789022990, 0789023008 | 2005 | 450 pages | PDF | 28 MB
Advertising by Design: Generating and Designing Creative Ideas Across Media (2nd edition)

Advertising by Design: Generating and Designing Creative Ideas Across Media (2nd edition) By Robin Landa
2010 | 288 Pages | ISBN: 0470362685 | PDF | 26 MB

The Entrepreneur's Guide to Advertising (repost)  eBooks & eLearning

Posted by libr at Oct. 27, 2015
The Entrepreneur's Guide to Advertising (repost)

James R. Ogden, Scott Rarick, "The Entrepreneur's Guide to Advertising"
English | 2009 | ISBN: 0313365822 | 122 pages | PDF | 0,6 MB
Educating the Consumer-citizen: A History of the Marriage of Schools, Advertising, and Media

Educating the Consumer-citizen: A History of the Marriage of Schools, Advertising, and Media (Sociocultural, Political, and Historical Studies in Education) by Joel Spring
English | Apr. 1, 2003 | ISBN: 0805842748, 080584273X | 267 Pages | PDF | 1 MB

In Educating the Consumer-Citizen: A History of the Marriage of Schools, Advertising, and Media, Joel Spring charts the rise of consumerism as the dominant American ideology of the 21st century.
Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th edition

J Craig Andrews, Terence A Shimp, "Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th edition"
English | ISBN: 1111580219, 1133191428 | 2012 | 752 pages | PDF | 45 MB