Integrated Advertising

Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th edition

J Craig Andrews, Terence A Shimp, "Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th edition"
English | ISBN: 1111580219, 1133191428 | 2012 | 752 pages | PDF | 45 MB

Advertising, Society, and Consumer Culture  

Posted by AlenMiler at Dec. 23, 2014
Advertising, Society, and Consumer Culture

Advertising, Society, and Consumer Culture by Joyce M. Wolburg
English | November 17, 2014 | ISBN: 0765615460, 0765615479 | 224 Pages | EPUB/MOBI/AZW3/PDF (Converted) | 6 MB

Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications.
Advertising Promotion and Other Aspects of Integrated Marketing Communications [Repost]

Advertising Promotion and Other Aspects of Integrated Marketing Communications by Terence A. Shimp
Cengage Learning; 8 edition | December 29, 2008 | English | ISBN: 0324593600 | 688 pages | PDF | 19 MB

The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication.
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, 7 Edition (repost)

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, 7 Edition by Terence A. Shimp
English | 2006 | ISBN: 0324321430 | 656 pages | PDF | 15,5 MB
Advertising and Promotion: An Integrated Marketing Communications Perspective, 6th Edition (repost)

Advertising and Promotion: An Integrated Marketing Communications Perspective, 6th Edition by George E. Belch, Michael A. Belch
English | 2003 | ISBN: 0072536764 | Pages: 871 | PDF | 7 MB

Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success.
Advertising Promotion and Other Aspects of Integrated Marketing Communications, 8 edition (repost)

Terence A. Shimp, "Advertising Promotion and Other Aspects of Integrated Marketing Communications, 8 edition"
English | 2008 | ISBN: 0324593600 | 688 pages | PDF | 19,1 MB

The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field.
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, 7 Edition (repost)

Terence A. Shimp, "Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, 7 Edition"
English | 2006 | ISBN: 0324321430 | 656 pages | PDF | 15,5 MB

ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.

The Entrepreneur's Guide to Advertising (repost)  

Posted by interes at Feb. 26, 2013
The Entrepreneur's Guide to Advertising (repost)

James R. Ogden, Scott Rarick, "The Entrepreneur's Guide to Advertising"
2009 | ISBN: 0313365822 | 122 pages | PDF | 0,6 MB

Geared to the fast-changing media world of the 21st century, The Entrepreneur's Guide to Advertising was written to offer both basic advertising concepts and advanced, state-of-the-art information about the new advertising environment. In its pages, two expert authors walk the entrepreneur through each and every stage necessary to create an integrated and synergistic advertising and marketing communications program.
Advertising and Promotion: An Integrated Marketing Communications Perspective, 6th Edition (repost)

George E. Belch, Michael A. Belch, "Advertising and Promotion: An Integrated Marketing Communications Perspective, 6th Edition”
2003 | ISBN: 0072536764 | Pages: 871 | PDF | 7 MB

Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy.
Advertising Promotion and Other Aspects of Integrated Marketing Communications, 8 edition (repost)

Terence A. Shimp, "Advertising Promotion and Other Aspects of Integrated Marketing Communications, 8 edition"
English | 2008 | ISBN: 0324593600 | 688 pages | PDF | 19,1 MB

The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21).