Kotler

Philip Kotler, Kevin Lane Keller - Marketing Management (12th Edition)  eBooks & eLearning

Posted by rotten comics at Oct. 23, 2016
Philip Kotler, Kevin Lane Keller - Marketing Management (12th Edition)

Philip Kotler, Kevin Lane Keller - Marketing Management (12th Edition)
2006 | ISBN: 8120327993, 0131457578 | English | 816 pages | PDF | 94 MB
Philip Kotler - Il futuro del marketing: Investire e fare business nelle grandi città ad alto tasso di crescita

Philip Kotler - Il futuro del marketing: Investire e fare business nelle grandi città ad alto tasso di crescita
Italian | Hoepli | 2014 | EPUB | Pages 243 | ASIN: B00PLZPNOC | 3.54 Mb

Marketing Management by Philip Kotler  

Posted by tanas.olesya at Oct. 20, 2015
Marketing Management by Philip Kotler

Marketing Management by Philip Kotler
English | 9 Apr. 2009 | ISBN: 0273718568 | 928 Pages | PDF | 39 MB

The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in marketing theory and practice .

Principles of Marketing by Philip Kotler  

Posted by tanas.olesya at Oct. 18, 2015
Principles of Marketing by Philip Kotler

Principles of Marketing by Philip Kotler
English | 21 Mar. 2013 | ISBN: 0273786997 | 716 Pages | PDF | 39 MB

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives.
Philip Kotler, "Le Marketing selon Kotler ou Comment créer, conquérir, et dominer un marché" (repost)

Philip Kotler, "Le Marketing selon Kotler ou Comment créer, conquérir, et dominer un marché"
Publisher: Village Mondial | 2000 | ISBN: 2842110625 | English | PDF | 256 pages | 114.96 Mb

Pour qui s'intéresse, même de loin, au marketing, il n'est nul besoin de présenter Philip Kotler. La pensée et les écrits "kotlériens" ont, depuis plus de trente ans, eu tellement d'influence sur des générations d'étudiants et de praticiens que certains, comme le célèbre consultant Al Ries, père de la notion de positionnement, ont pu écrire que Philip Kotler est le marketing. …

Philip Kotler, B2B Brand Management (Repost)  

Posted by Direktor69 at Aug. 24, 2013
Philip Kotler, B2B Brand Management (Repost)

Philip Kotler, B2B Brand Management
ISBN: 3540253602 | edition 2006 | PDF | 367 pages | 4 mb

As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes. Now it is time for more industrial companies to start using branding in a sophisticated way. Some industrial companies have led the way… Caterpillar, DuPont, Siemens, GE.
Le marketing des émotions : Pourquoi Kotler est obsolète?

Le marketing des émotions : Pourquoi Kotler est obsolète? by Georges Chétochine
Eyrolles (2 octobre 2008) | ISBN: 2212540701 | 198 pages | PDF | 2 MB

L'émotion est aujourd'hui le cœur même de l'acte d'achat. Les besoins des consommateurs étant largement satisfaits, l'entreprise ne peut plus se contenter d'un marketing classique, rationnel et segmentant comme l'enseignait Philip Kotler, et doit totalement redéfinir sa stratégie. Georges Chétochine donne les clés pour comprendre les mécanismes émotionnels qui déterminent le choix du client afin d'en faire le nouveau levier du marketing

Le marketing selon Kotler  

Posted by boyaya at March 20, 2009
Le marketing selon Kotler

Philip Kotler "Le marketing selon Kotler"
Djvu | 258 pages | Vilage mondial | ISBN: 2842110625 | 2.09 Mo | french
Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources, 2nd edtion

Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources, 2nd edtion
by Neil G. Kotler, Philip Kotler, Wendy I. Kotler
English | 2008 | ISBN: 0787996912 | 544 pages | PDF | 3.83 MB

Ten Deadly Marketing Sins: Signs and Solutions  eBooks & eLearning

Posted by jackjones at Nov. 6, 2006
Ten Deadly Marketing Sins: Signs and Solutions

Philip Kotler «Ten Deadly Marketing Sins: Signs and Solutions»
John Wiley & Sons | ISBN: 0471650226 | April 2, 2004 | PDF | 160 Pages | 0,4 MB

Marketing's undisputed doyen offers an unbeatable guide on what not to do. As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to the fullest.