Most personal and organizational problems are the result of a little-known phenomenon called self-deception. We deceive ourselves into thinking were doing the right thing for the right reason, but people wont follow a leader whose motives are selfish. The tricky thing is, we don't know that our motivation is flawed. Through an entertaining and highly instructive story, this audiobook explains what self-deception is, how people get trapped in it, how it undermines relationships and organizational achievement, and – most importantly – the surprising way to solve it. A new edition of a customer favorite!