Philip Kotler

Philip Kotler, "Le Marketing selon Kotler ou Comment créer, conquérir, et dominer un marché" (repost)

Philip Kotler, "Le Marketing selon Kotler ou Comment créer, conquérir, et dominer un marché"
Publisher: Village Mondial | 2000 | ISBN: 2842110625 | English | PDF | 256 pages | 114.96 Mb

Pour qui s'intéresse, même de loin, au marketing, il n'est nul besoin de présenter Philip Kotler. La pensée et les écrits "kotlériens" ont, depuis plus de trente ans, eu tellement d'influence sur des générations d'étudiants et de praticiens que certains, comme le célèbre consultant Al Ries, père de la notion de positionnement, ont pu écrire que Philip Kotler est le marketing. …

Philip Kotler, Kevin Lane Keller - Marketing Management (12th Edition)  eBooks & eLearning

Posted by rotten comics at Oct. 23, 2016
Philip Kotler, Kevin Lane Keller - Marketing Management (12th Edition)

Philip Kotler, Kevin Lane Keller - Marketing Management (12th Edition)
2006 | ISBN: 8120327993, 0131457578 | English | 816 pages | PDF | 94 MB
Philip Kotler - Il futuro del marketing: Investire e fare business nelle grandi città ad alto tasso di crescita

Philip Kotler - Il futuro del marketing: Investire e fare business nelle grandi città ad alto tasso di crescita
Italian | Hoepli | 2014 | EPUB | Pages 243 | ASIN: B00PLZPNOC | 3.54 Mb

Marketing Management by Philip Kotler  

Posted by tanas.olesya at Oct. 20, 2015
Marketing Management by Philip Kotler

Marketing Management by Philip Kotler
English | 9 Apr. 2009 | ISBN: 0273718568 | 928 Pages | PDF | 39 MB

The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in marketing theory and practice .

Principles of Marketing by Philip Kotler  

Posted by tanas.olesya at Oct. 18, 2015
Principles of Marketing by Philip Kotler

Principles of Marketing by Philip Kotler
English | 21 Mar. 2013 | ISBN: 0273786997 | 716 Pages | PDF | 39 MB

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives.

Philip Kotler, B2B Brand Management (Repost)  

Posted by Direktor69 at Aug. 24, 2013
Philip Kotler, B2B Brand Management (Repost)

Philip Kotler, B2B Brand Management
ISBN: 3540253602 | edition 2006 | PDF | 367 pages | 4 mb

As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes. Now it is time for more industrial companies to start using branding in a sophisticated way. Some industrial companies have led the way… Caterpillar, DuPont, Siemens, GE.
Le marketing des émotions : Pourquoi Kotler est obsolète?

Le marketing des émotions : Pourquoi Kotler est obsolète? by Georges Chétochine
Eyrolles (2 octobre 2008) | ISBN: 2212540701 | 198 pages | PDF | 2 MB

L'émotion est aujourd'hui le cœur même de l'acte d'achat. Les besoins des consommateurs étant largement satisfaits, l'entreprise ne peut plus se contenter d'un marketing classique, rationnel et segmentant comme l'enseignait Philip Kotler, et doit totalement redéfinir sa stratégie. Georges Chétochine donne les clés pour comprendre les mécanismes émotionnels qui déterminent le choix du client afin d'en faire le nouveau levier du marketing

Le marketing selon Kotler  

Posted by boyaya at March 20, 2009
Le marketing selon Kotler

Philip Kotler "Le marketing selon Kotler"
Djvu | 258 pages | Vilage mondial | ISBN: 2842110625 | 2.09 Mo | french

Marketing Management (repost)  eBooks & eLearning

Posted by andr1078 at Sept. 6, 2016
Marketing Management (repost)

Kevin Lane Keller, Dr Philip Kotler, Kevin Lane Keller, Philip Kotler "Marketing Management"
Publisher: Pearson Education Limited | English | 2015 | ISBN: 1292092629 | 832 pages | PDF | 41.1 MB

For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities

Philip Kotler, Milton Kotler, "Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities"
ISBN: 1118893816 | 2014 | EPUB/AZW | 288 pages | 504 KB/542 KB