Michael John Burton, Daniel M. Shea, "Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management, 4 edition"
English | 2010 | ISBN: 031338343X | 250 pages | PDF | 5 MB
In 2008, over $5 billion was spent on federal office campaigns combined. President Obama's election team sent one billion emails to some 13 million addresses; the social networking site Facebook played a part in spreading the get-out-the-vote message. Political campaigning continues to reinvent itself at a furious pace and in fascinating ways.