Essentials Of Marketing by Jim Blythe
English | 2005-07-30 | ISBN: 0273693581 | 354 pages | PDF | 5,5 MB
Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. This book is aimed at undergraduates taking an introductory marketing course.