Business Expectations: Are You Using Your Technology to Its Fullest? By Bryan Bergeron, Jeffrey Blander
1 edition | April 12, 2002 | ISBN-10: 0471208345 | 272 pages | PDF | 3 Mb
"In the wake of the new economy hype, Business Expectations: Are You Using Technology to Its Fullest? provides a cogent analysis of the practical challenges involved in managing technology ventures. Along with a fantastically rich, compelling set of real-world cases, the authors provide an invaluable tool kit for anyone interested in commercializing new technology."
–Mary Tripsas, Professor, Harvard Business School