Advertising Management

Consumer Behaviour and Advertising Management  eBooks & eLearning

Posted by leonardo78 at March 1, 2017
Consumer Behaviour and Advertising Management

Consumer Behaviour and Advertising Management by Matin Khan
2007 | ISBN: 812241947X | 392 pages | PDF | 4,3 MB

Suitable for students pursuing courses in management in universities and students in India, this work explains the fundamentals of the subjects and …

Advertising Management  eBooks & eLearning

Posted by AlenMiler at Dec. 23, 2014
Advertising Management

Advertising Management by Donald W Jugenheimer
English | December 18, 2014 | ISBN: 0765622602 | ASIN: B00R6BGGCC | 288 Pages | EPUB/MOBI/AZW3/PDF (Converted) | 8 MB

This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course.

Consumer Behavior and Advertising Management  eBooks & eLearning

Posted by tot167 at Aug. 10, 2009
Consumer Behavior and Advertising Management

Matin A. Khan, "Consumer Behavior and Advertising Management"
Netlibrary Inc | 2006 | ISBN: 8122425526 | 374 pages | PDF | 3,9 MB

Advertising and Promotion: Communicating Brands  eBooks & eLearning

Posted by alt_f4 at Aug. 28, 2015
Advertising and Promotion: Communicating Brands

Advertising and Promotion: Communicating Brands by Chris Hackley
English | Feb. 16, 2005 | ISBN: 0761941533 | 273 Pages | PDF | 1 MB

"A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris Hackley's real and recent acquaintance with the practicalities of advertising, as well as its principles…. He minimises the inevitable jargon of linguistics and communication theory.

Advertising and Promotion: Communicating Brands (repost)  eBooks & eLearning

Posted by interes at Oct. 28, 2014
Advertising and Promotion: Communicating Brands (repost)

Advertising and Promotion: Communicating Brands by Chris Hackley
English | 2005-02-16 | ISBN: 0761941541 | 280 pages | PDF | 0,8 MB

"A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris Hackley's real and recent acquaintance with the practicalities of advertising, as well as its principles…. He minimises the inevitable jargon of linguistics and communication theory.

Advertising and Promotion: Communicating Brands (repost)  eBooks & eLearning

Posted by interes at Sept. 7, 2012
Advertising and Promotion: Communicating Brands (repost)

Chris Hackley, "Advertising and Promotion: Communicating Brands"
English | 2005-02-16 | ISBN: 0761941541 | 280 pages | PDF | 1 MB

"A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris Hackley's real and recent acquaintance with the practicalities of advertising, as well as its principles…. He minimises the inevitable jargon of linguistics and communication theory. His own language is always accurate and clear, and often engaging. The well managed flow from chapter to chapter sustains interest and enjoyment. I read the book from cover to cover in one sitting."
- International Journal of Advertising

Risk Performance Management: Chancen für ein besseres Rating (repost)  eBooks & eLearning

Posted by libr at Oct. 19, 2017
Risk Performance Management: Chancen für ein besseres Rating (repost)

Risk Performance Management: Chancen für ein besseres Rating by Reavis Mary Hilz-Ward and Oliver Everling
German | ISBN: 383490726X | 2009 | 350 pages | PDF | 4 MB
Handbuch IT-Management: Konzepte, Methoden, Lösungen und Arbeitshilfen für die Praxis, 4 Auflage (repost)

Handbuch IT-Management: Konzepte, Methoden, Lösungen und Arbeitshilfen für die Praxis, 4 Auflage by Ernst Tiemeyer
German | 2011 | ISBN: 3446427511 | 719 pages | PDF | 11 MB
Identity-Based Brand Management: Fundamentals - Strategy - Implementation - Controlling [Repost]

Identity-Based Brand Management: Fundamentals - Strategy - Implementation - Controlling by Christoph Burmann
English | 4 May 2017 | ISBN: 3658135603 | 328 Pages | PDF | 9.69 MB

This textbook provides a theoretically based and comprehensive overview of the identity-based brand management. The focus is on the design of brand identity as the internal side of a brand and the resulting external brand image

Emergent Knowledge Strategies: Strategic Thinking in Knowledge Management  eBooks & eLearning

Posted by nebulae at Oct. 19, 2017
Emergent Knowledge Strategies: Strategic Thinking in Knowledge Management

Ettore Bolisani, Constantin Bratianu, "Emergent Knowledge Strategies: Strategic Thinking in Knowledge Management"
English | EPUB | 2018 | 214 Pages | ISBN : 3319606565 | 1 MB