La concezione più comune del piacere lo identifica come l'esito di un processo, che soddisfa un bisogno o un desiderio oppure riduce la tensione causata da quello stesso bisogno o desiderio. In questa concezione, il piacere si identifica con uno stato di quiete, e al limite di morte; non sorprende dunque che in Freud il principio del piacere diventi principio del Nirvana e si sposi infine all'istinto di morte. …
Gary Bencivenga is one of the world's most respected copywriters. Specializing exclusively in direct response for more than 40 years, Gary apprenticed under John Caples at BBDO and later David Ogilvy at Ogilvy & Mather, among several other legendary copy masters. Gary has created breakthrough campaigns for many of the most successful direct marketers in America, including Phillips Publishing, Boardroom, Rodale, KCI Communications, Prentice Hall, Double Day, Time, Business Week, Forbes and Merrill Lynch, among dozens of others.
Dear Business Builder: How much money did you earn LAST MONTH from work you finished 5 years ago? No cheating. If it took more than mere minutes for you to collect your harvest, you're still working for your bread. If you wanted to sell your business this year, could you? Would any sane human being want it? Could you hand the new owner the keys and walk away with your bag o' cash? Or would they be dragging you out of bed 2 hours later to come in and fix the next crisis?
In this no-nonsense seminar, Perry Marshall interviews Richard Koch, the man who built his $270 million fortune working ONE hour a day…In the full interview, Richard explains his formula for building a world-class fortune working 1 hour per day