Hello, My Name Is Awesome: How to Create Brand Names That Stick by Alexandra Watkins
English | September 15th, 2014 | ASIN: B00JH0HGVA, ISBN: 1626567360 | 113 pages | EPUB/True PDF | 2.95 MB
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names.