Building, Leading, and Managing Strategic Alliances: How to Work Effectively and Profitably with Partner Companies by Jeff Hook and Fred A. Kuglin
English | 2002 | ISBN: 0814406831 | Pages: 304 | PDF | 2,8 MB
Changes in the world economic climate have fundamentally altered not only the way products are created, but also the way businesses form and thrive. Large organizations once grew by swallowing whole the smaller companies with which they worked. Now, growth for both large and small companies is fostered and nurtured by strategic alliances.