Luke M. Froeb, Brian T. McCann, "Managerial Economics: A Problem-Solving Approach, 2nd Edition"
Publisher: South-Western College Pub | ISBN: 1439077983 | 2009 | PDF | 352 pages | 3 MB
Teach your MBA students how to use economics to solve business problems with this breakthrough text. Froeb/McCann's MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 2E covers traditional material using a problem-based pedagogy built around common business mistakes. Models are used sparingly, and then only to the extent that they help students figure out why mistakes are made, and how to fix them.