Revenue Management: A Practical Pricing Perspective
English | ISBN: 0230241417 | edition 2011 | PDF | 288 pages | 3 mb
Ian Yeoman and Una McMahon-Beattie are recognized subject matter experts in the field of Pricing and Revenue Management. Kevin Connor, Vice President, DHL Express This book offers practical insights in taking this rapidly evolving discipline from concept to implementation leveraging the experience of academicians and professionals. it should be a valuable source resource and spark of inspiration and motivation for years to come. Robert Cross, Chairman and CEO, Revenue Analytics Inc.