Summary of Influence by Robert B. Cialdini
English | April 18th, 2016 | ASIN: B01NH07H5E, ISBN: 1945251115 | 32 pages | EPUB | 0.23 MB
Robert B. Cialdini's Influence: The Psychology of Persuasion examines the compliance methods by which marketers, salespeople, and others, such as cult leaders, pressure people into doing things they would not otherwise do. There are six basic compliance tools: reciprocity, consistency, social proof, liking, authority, and scarcity. Readers can learn specific techniques to resist each.