Beat music, British beat, or Merseybeat (after bands from Liverpool and nearby areas beside the River Mersey) is a pop and rock music genre that developed in the United Kingdom in the early 1960s. Beat music is a fusion of rock and roll (mainly Chuck Berry guitar style and the midtempo beat of artists like Buddy Holly), doo-wop, skiffle and R&B. The genre provided many of the bands responsible for the British Invasion of the American pop charts starting in 1964, and provided the model for many important developments in pop and rock music, including the format of the rock group around lead, rhythm and bass guitars with drums. The Beat Of The Pops - excellent selection of beat tracks.
The Beat Goes On is the second album by the American psychedelic rock band Vanilla Fudge, released in early 1968. The album doesn't contain any real "songs", but rather a sound collage featuring many different elements: the voices of world leaders past and present, the band reciting pre-written mantras and reflections, and excerpts of songs (done "Vanilla Fudge style") by The Beatles and Sonny Bono. While not as successful as their debut album, The Beat Goes On was a moderate hit despite the band's reservations, peaking at #17 on the Billboard album charts in March 1968.
This highly anticipated album is a breath of fresh air that weaves a vernacular of blues, jazz, and gospel. Each song grooves in it's own delicious vibe. There is a surprise. Crank it up, you're gonna love this one. It has a heart beat of it's own.