Fashion & Music By Prof. Dr. Jochen Strähle
English | PDF | 2017 (2018 Edition) | 266 Pages | ISBN : 9811056366 | 3.85 MB
This book will broaden readers’ understanding of the links between the music and fashion industries. It highlights the challenges currently facing the fashion industry in terms of hyper-competition, definition of ever-faster trends, changing consumer demands etc. In fact, the fashion industry is heavily influenced by the digital revolution in the music industry, which has changed the face of individual music consumption and social reference, and therefore, also has impacts on fashion consumption and social reference.