Integrated Advertising

Advertising Age Handbook Of Advertising (repost)  eBooks & eLearning

Posted by interes at Dec. 10, 2013
Advertising Age Handbook Of Advertising (repost)

Herschell Gordon Lewis, "Advertising Age Handbook Of Advertising"
English | 1999 | ISBN: 0844236705 | 240 pages | epub | 2,2 MB

From Advertising Age, Crain's international newspaper of marketing and the most authoritative publication in the advertising industry, comes this comprehensive guide to planning, designing, and implementing a successful advertising campaign.

Advertising Age Handbook Of Advertising  eBooks & eLearning

Posted by tot167 at Jan. 2, 2012
Advertising Age Handbook Of Advertising

Herschell Gordon Lewis, "Advertising Age Handbook Of Advertising"
M cGra w-H ill | 1999 | ISBN: 0844236705 | 240 pages | epub | 2,2 MB

TV Advertising; Business, Technology, and Systems [Kindle Edition]  eBooks & eLearning

Posted by AlenMiler at March 14, 2017
TV Advertising; Business, Technology, and Systems [Kindle Edition]

TV Advertising; Business, Technology, and Systems by Lawrence Harte
English | 11 Mar. 2017 | ASIN: B06XJK3C4L | 202 Pages | AZW3 | 7.69 MB

Advertising and Promotion: An Integrated Marketing Communications Perspective  eBooks & eLearning

Posted by AlenMiler at March 10, 2017
Advertising and Promotion: An Integrated Marketing Communications Perspective

Advertising and Promotion: An Integrated Marketing Communications Perspective by George E Belch
English | 20 Feb. 2017 | ISBN: 1259548147 | 897 Pages | PDF | 428.65 MB

Digital Marketing Strategy : An Integrated Approach to Online Marketing  eBooks & eLearning

Posted by readerXXI at March 4, 2017
Digital Marketing Strategy : An Integrated Approach to Online Marketing

Digital Marketing Strategy :
An Integrated Approach to Online Marketing

by Simon Kingsnorth
English | 2016 | ISBN: 074947470X | 339 Pages | PDF | 4.11 MB

The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success.
Advertising and Promotion: An Integrated Marketing Communications Perspective, 6th Edition (repost)

Advertising and Promotion: An Integrated Marketing Communications Perspective, 6th Edition by George E. Belch, Michael A. Belch
English | 2003 | ISBN: 0072536764 | Pages: 871 | PDF | 7 MB
Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising by Daniel Rowles
English | 3 Feb. 2017 | ISBN: 0749479795 | 265 Pages | PDF (conv) | 3.96 MB

Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time.

Contemporary Advertising Loose Leaf  eBooks & eLearning

Posted by AlenMiler at Aug. 28, 2016
Contemporary Advertising Loose Leaf

Contemporary Advertising Loose Leaf by William F. Arens
English | 1 Apr. 2016 | ISBN: 1259548155 | 747 Pages | PDF (True) | 37.71 MB

Contemporary Advertising, 13e, is one of the best-selling advertising texts in this field. Known as the coffee table book for Advertising, it is known for its current examples, the author s ability to pull from real-world experiences, and the clear writing style.
Effectiveness of Online Marketing Campaigns: An Investigation into Online Multichannel and Search Engine Advertising (Repost)

Effectiveness of Online Marketing Campaigns: An Investigation into Online Multichannel and Search Engine Advertising By Sebastian Klapdor
2013 | 145 Pages | ISBN: 3658017317 | PDF | 2 MB

Advertising by Design: Generating and Designing Creative Ideas Across Media  eBooks & eLearning

Posted by tarantoga at April 15, 2016
Advertising by Design: Generating and Designing Creative Ideas Across Media

Robin Landa, "Advertising by Design: Generating and Designing Creative Ideas Across Media, 2nd Edition"
ISBN: 0470362685 | 2010 | EPUB | 288 pages | 19 MB