Leading at the Speed of Change: Using New Economy Rules to Transform Old Economy Companies
Publisher: McGraw-Hill Companies | ISBN: 007137079X | edition 2001 | PDF | 245 pages | 1.5 mb
Today's business climate demands that companies move quickly, adapt rapidly, and innovate like never before…all without losing sight of their core businesses. And one of the biggest challenges facing traditional companies like AT&T is the e-Commerce and Internet Revolution. AT&T is ready for battle. AT&T's goal is to offer one-stop-shopping for the world's communication needs. To do this, AT&T is striving to be on the forefront when it comes to cutting-edge management that fosters innovation, action, and growth. AT&T's largest division, Business Services, is headed by Rick Rocsitt, who Business Week has named a "rising star." The success of Business Services is crucial to the overall strategy of AT&T.