Marketing

Marketing Performance: How Marketers Drive Profitable Growth  eBooks & eLearning

Posted by Grev27 at Dec. 3, 2016
Marketing Performance: How Marketers Drive Profitable Growth

Thomas Bauer, Tjark Freundt, Jonathan Gordon, Jesko Perrey, "Marketing Performance: How Marketers Drive Profitable Growth"
English | ISBN: 1119278333 | 2016 | EPUB | 200 pages | 2,1 MB
Marketing Audit Handbook: Tools, Techniques and Checklists to Exploit Your Marketing Resources (repost)

Marketing Audit Handbook: Tools, Techniques and Checklists to Exploit Your Marketing Resources by Aubrey Wilson
English | 15 Apr 2002 | ISBN: 0749437359 | 466 Pages | PDF | 2 MB

This title offers practical assistance to marketing and sales departments. Aubrey Wilson seeks to guide the reader out of long-term, formal strategies and jargon into a more straightforward analysis of how to get the most from the marketing audit.
The Customer is NOT Always Right? Marketing Orientations  in a Dynamic Business World: Proceedings of the 2011

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress by Colin L. Campbell
English | 2017 | ISBN: 3319500066 | 953 Pages | PDF | 30.98 MB

Visualizing Marketing: From Abstract to Intuitive  eBooks & eLearning

Posted by Nice_smile) at Feb. 21, 2017
Visualizing Marketing: From Abstract to Intuitive

Visualizing Marketing: From Abstract to Intuitive by S. Umit Kucuk
English | 2017 | ISBN: 331948026X | 126 Pages | PDF | 6.30 MB

YouTube Marketing with James Wedmore [repost]  eBooks & eLearning

Posted by house23 at Feb. 21, 2017
YouTube Marketing with James Wedmore [repost]

YouTube Marketing with James Wedmore
WMV | WMV3 677kbps | English | 968x544 | 25fps | 16 hours | WMA2 stereo 96kbps | 5.31 GB
Genre: Video Training

Everyone today is talking about Facebook and Twitter, but what many people don't realize is that YouTube is one of the most underutilized and underestimated marketing channels for small businesses. There are 4 billion views every day and over 880 million unique users per month. That means your ideal audience, your ideal customers are out there waiting to be engaged. This workshop will teach you the scientific approach to marketing on YouTube. We'll show you how to develop a winning video strategy to get views, how to film effective videos quickly, and how to convert those views to leads and sales.

Marketing Strategy and Competitive Positioning, 6th edition  eBooks & eLearning

Posted by nebulae at Feb. 21, 2017
Marketing Strategy and Competitive Positioning, 6th edition

Prof Graham Hooley, "Marketing Strategy and Competitive Positioning, 6th edition"
English | ISBN: 1292017317 | 2017 | 584 pages | PDF | 14 MB

Content Marketing Fundamentals  eBooks & eLearning

Posted by naag at Feb. 18, 2017
Content Marketing Fundamentals

Content Marketing Fundamentals
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 1 Hours | Lec: 12 | 169 MB
Genre: eLearning | Language: English

Content creation & marketing fundamentals to create and promote strategic, targeted, and measurable content.
Global Marketing: Foreign Entry, Local Marketing, and Global Management [Repost]

Global Marketing: Foreign Entry, Local Marketing, and Global Management by Johny K. Johansson
English | 1 Dec. 2008 | ISBN: 0073381012 | 672 Pages | PDF | 13.12 MB

Johansson’s Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. In foreign entry,

SMstudy® Marketing Research Associate Certification course  eBooks & eLearning

Posted by naag at Feb. 17, 2017
SMstudy® Marketing Research Associate Certification course

SMstudy® Marketing Research Associate Certification course
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 3 Hours | Lec: 35 | 668 MB
Genre: eLearning | Language: English

Overview of Marketing Research. Get free SMstudy® Certified Marketing Research Associate Certification with this course.
Revolution in Marketing: Market Driving Changes: Proceedings of the 2006 Academy of Marketing Science (repost)

Revolution in Marketing: Market Driving Changes: Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference by Harlan E. Spotts
English | 2014 | ISBN-10: 3319117602 | 274 pages | PDF | 4 MB