Programmatic Advertising

Programmatic Advertising  eBooks & eLearning

Posted by Underaglassmoon at Dec. 8, 2015
Programmatic Advertising

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time
Springer | Business & Management | December 28, 2015 | ISBN-10: 3319250213 | 279 pages | pdf | 6.38 mb

by Oliver Busch (Editor)
One of the first detailed books on the trending topic of digital marketing ​
Offers implementation oriented guidance for advertisers, media sales and media consultants
Provides a comprehensive understanding for the advertising eco-system as a whole
Contributions from well-known internet thought-leaders and experts of digital economy

Lynda - Programmatic UI with Unity  eBooks & eLearning

Posted by U.N.Owen at Sept. 15, 2016
Lynda - Programmatic UI with Unity

Lynda - Programmatic UI with Unity
Size: 438 MB | Duration: 1h 51m | Video: AVC (.mp4) 1280x720 15&30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Intermediate | Language: English

Unity allows for the creation of dynamic, modern user interfaces, where items are generated and displayed based on player actions.

Advertising as Multilingual Communication  eBooks & eLearning

Posted by leonardo78 at Feb. 27, 2017
Advertising as Multilingual Communication

Advertising as Multilingual Communication by H. Kelly-Holmes
Publisher: Palgrave Macmillan | 2005 | ISBN: 1403917256 | 206 pages | PDF | 0,77 MB

Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized.

Advertising Cultures (Repost)  eBooks & eLearning

Posted by leonardo78 at Feb. 26, 2017
Advertising Cultures (Repost)

Advertising Cultures by Timothy deWaal Malefyt, Brian Moeran
2003 | ISBN: 1859736734 | 224 pages | PDF | 0,9 MB

Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions – envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume. Through an innovative mix of business strategy and cultural theory, this pioneering book provides a behind-the-scenes analysis of the link between advertising and larger cultural forces, as well as a rare look into the workings of agencies themselves.

Advertising & IMC: Principles and Practice [Repost]  eBooks & eLearning

Posted by hill0 at Feb. 25, 2017
Advertising & IMC: Principles and Practice  [Repost]

Advertising & IMC: Principles and Practice (Advertising : Principles and Practice) by Sandra Moriarty
English | 7 Feb. 2011 | ISBN: 0132163640 | 688 Pages | PDF | 41.55 MB

An accessible and well-written approach to advertising.
Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.

Advertising and Societies (Repost)  eBooks & eLearning

Posted by leonardo78 at Feb. 23, 2017
Advertising and Societies (Repost)

Advertising and Societies by Katherine Toland Frith, Barbara Mueller
Publisher: Peter Lang Publishing | 2006 | ISBN: 0820462071 | 305 pages | PDF | 6,7 MB

Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies.

Advertising Poster Concept Potato Chips Chocolate Sweets vector  Graphics

Posted by lozor at Feb. 23, 2017
Advertising Poster Concept Potato Chips Chocolate Sweets vector

Advertising Poster Concept Potato Chips Chocolate Sweets vector
EPS | 27 files | 226.56 Mb

Advertising Poster Concept Cosmetics vector 64  Graphics

Posted by lozor at Feb. 23, 2017
Advertising Poster Concept Cosmetics vector 64

Advertising Poster Concept Cosmetics vector 64
EPS | 34 files | 209.56 Mb

50 Advertising prints 17  Graphics

Posted by ringman at Feb. 23, 2017
50 Advertising prints 17

50 Advertising prints 17
50 JPG | ~1700x2400 | 37.1 Mb

Advertising and Public Relations (Repost)  eBooks & eLearning

Posted by leonardo78 at Feb. 22, 2017
Advertising and Public Relations (Repost)

Advertising and Public Relations by Stan Tymorek
Publisher: Ferguson Publishing Company | 2010 | ISBN: 0816079617 | 161 pages | PDF | 2,5 MB

Advertising and Public Relations provides the behind-the-scenes information readers need to launch a successful career in these fields, including an overview of the current state of the industries, a breakdown of …