Transmedia Marketing

The Customer is NOT Always Right? Marketing Orientations  in a Dynamic Business World: Proceedings of the 2011

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress by Colin L. Campbell
English | 2017 | ISBN: 3319500066 | 953 Pages | PDF | 30.98 MB
A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms

Andrea Phillips, "A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms"
English | ISBN: 0071791523 | 2012 | 288 pages | PDF | 5 MB

Lynda - Introduction to Transmedia Typography  eBooks & eLearning

Posted by U.N.Owen at Nov. 6, 2015
Lynda - Introduction to Transmedia Typography

Lynda - Introduction to Transmedia Typography
Size: 439MB | Duration: 0h 53m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Advanced | Language: English

The future of typography is now. It's a future where type is conquering motion, space, and interaction to play across all media. Imagine type that is alive and dynamic, that adapts to the environment. This is transmedia typography, type that can be expressed in a variety of visual environments, including screen-based, print-based, and emerging media. This course adapts Brad Bartlett's acclaimed transmedia typography class taught at Art Center College of Design and introduces mediatecture (aka media architecture), a ground-breaking course developed by Nik Hafermaas.
(Fr2) Cash Investigation - Marketing : les stratégies secrètes (2015)

(Fr2) Cash Investigation - Marketing : les stratégies secrètes (2015)
Webrip | French | Subtitles : French | 1h57min | 704 x 396 | 25.000 fps | MKV | AVC Main@L3.1 @ 768 Kbps | AAC @ 60 Kbps | 679 MB
Genre : Documentaire

Achetez, vous êtes fichés. Pour mieux cibler les consommateurs, les entreprises ont trouvé la solution : récupérer leurs données personnelles, quitte à violer leur intimité. Pour cela, tous les moyens sont bons, démarchage téléphonique, questionnaires en ligne ou achat de données. Quitte parfois à flirter avec la légalité. La moindre bribe de votre intimité se paie comptant. L’ensemble des données personnelles fournies par un citoyen lambda se vend en moyenne 600 euros et certains fichiers compteraient jusqu’à 30 millions de personnes. C’est aujourd’hui un marché estimé à 300 milliards d’euros…

Sherlock and Transmedia Fandom: Essays on the BBC Series  eBooks & eLearning

Posted by nebulae at Sept. 13, 2015
Sherlock and Transmedia Fandom: Essays on the BBC Series

Louisa Ellen Stein, Kristina Busse, "Sherlock and Transmedia Fandom: Essays on the BBC Series"
English | ISBN: 0786468181 | 2012 | PDF | 251 pages | 1 MB

Transmedia Television: Audiences, New Media, and Daily Life (repost)  eBooks & eLearning

Posted by interes at Jan. 31, 2015
Transmedia Television: Audiences, New Media, and Daily Life (repost)

Transmedia Television: Audiences, New Media, and Daily Life (Comedia) by Elizabeth Evans
English | 2011-02-14 | ISBN: 0415882923 | PDF | 220 pages | 2 MB

Sherlock and Transmedia Fandom: Essays on the BBC Series  eBooks & eLearning

Posted by tarantoga at Jan. 17, 2015
Sherlock and Transmedia Fandom: Essays on the BBC Series

Louisa Ellen Stein, Kristina Busse, "Sherlock and Transmedia Fandom: Essays on the BBC Series"
ISBN: 0786468181 | 2012 | EPUB | 251 pages | 879 KB

Transmedia Television: Audiences, New Media, and Daily Life  eBooks & eLearning

Posted by ChrisRedfield at Dec. 7, 2013
Transmedia Television: Audiences, New Media, and Daily Life

Elizabeth Evans - Transmedia Television: Audiences, New Media, and Daily Life
Published: 2011-02-14 | ISBN: 0415882923 | PDF | 220 pages | 3 MB
Managing Money, Measurement and Marketing in the Allied Health Professions (Allied Health Professions - Essential Guides)

Managing Money, Measurement and Marketing in the Allied Health Professions (Allied Health Professions - Essential Guides) by Robert Jones
English | 2016 | ISBN: 184619198X | 328 Pages | PDF | 28.94 MB

Personalmanagement und -marketing  eBooks & eLearning

Posted by arundhati at Feb. 25, 2017
Personalmanagement und -marketing

Andre Dieckschulte, "Personalmanagement und -marketing"
2012 | German | ISBN-10: 3862261875 | 112 pages | PDF | 0,5 MB